THE PROBLEM
Video advertising can be intrusive, ignored or blocked. Advertisers are spending billions of dollars a year on ads that consumers aren’t watching.
AUDIENCES
OLV: 90% of consumers activley skip, ignore, block video ads
CTV: 86% of viewers Fast Forward Commercials when given the opportunity to
ADVERTISERS
Millions of Dollars of Unseen Messaging
PUBLISHERS
OLV & CTV: Suffer Viewer Abandonment
CTV: Lack of Monetization within Player
THE SOLUTION
When viewers engage with content, they engage with brands.
LogoBar brands the components of streaming media players and empowers advertisers to interact with viewers while a video is playing and without disrupting or delaying the content. This creative integration of a brand and its logo into the player gives advertisers a more effective way to elevate brand awareness, improve brand perception and drive consumers to action.
Advertisers elevate their brand and interact with viewers, publishers increase their revenue and consumers get their content without disruption.
Nielsen Measurement - Proof of Concept
2-4
Engagements per Impression
21%
Higher Brand
Recall
51%
Less Intrusive Than Other Video Ads
15x
Stronger Viewer Retention
2-4x
Incremental Inventory Per/Min. to Monetize
